About Me

 

I’m an award-winning senior UX/UI designer with B2B and B2C experience, focused on application and product design. I create user-centered experiences that are accessible, engaging, interactive and adaptable, helping brands and businesses reach and exceed their goals.

 
 

Experience

 

Sr. UX/UI Designer

PricewaterhouseCoopers

May, 2022 – Jul, 2024

Delivered end-to-end product design for multiple PwC projects including their data-driven, Geospatial Climate Intelligence (GCI) application. I collaborated with PM’s, stakeholders, and researchers to take this product from concept to build to development QA.

  • Conducted and synthesized user and design research, delivering prototypes and final build files that drove multiple Fortune 500 SaaS contracts and additional funding.

  • Integrated predictive climate modeling with client asset data to facilitate real-time weather damage analysis.

  • Ensured accessibility compliance using Figma’s Stark plugin.

  • Ensured accessibility compliance using Figma’s Stark plugin, optimizing data-heavy visualizations.

  • Greatly expanded PwC’s design system by adding accessibility compliant pattern, shape, and color options for data-heavy charts and graphs.

Sr. UX/UI Designer

The Weather Channel

Sep, 2021 – May, 2022

Designed products on The Weather Channel’s digital platforms, increasing engagement and advertising revenue.

  • Led UX/UI design for a digital subscription bundling product, integrating TWC Premium with other services and delivered innovative desktop and mobile features for increased user engagement.

  • Developed branding for the IBM/TWC Conceptathon, creating web and print designs including logo, typography, pattern, apparel, stickers, and a style guide.

 
 

Sr. Experience Designer

Stellar Elements / Amdocs

Apr, 2021 – Sep, 2021

Ideated, validated, and delivered UX/UI designs for B2C applications and websites.

  • Improved UScellular’s mobile app and responsive site with updated screen flows and layouts.

  • Created concepts for Bell Canada’s in-store sales app, securing leadership approval and funding.

  • Designed UX for Silvertree, a senior care wearable device startup focusing on fall detection and location tracking.

 
 

Design Consultant

Various Clients

Nov, 2018 – Apr, 2021

Provided design leadership, UX/UI design, brand identity creation, and development QA across multiple projects.

  • Led UX/UI efforts for Brunswick’s Freedom Boat Club and Stericycle’s website redesign
    with Avionos.

  • Directed user story mapping and wireframing for Century Communities’ site redesign
    at Rightpoint.

  • Designed website and branding for RegimenPro, including responsive ecommerce site design, product photography, and trade show assets.

  • Delivered a user journey map for Abbott’s Freestyle Libre glucose testing device, securing additional project budget.

 
 

UX/UI Design Lead

Shift7 Digital / Merkle

Jul, 2018 – Nov, 2018

Provided creative direction and design leadership across multiple client accounts.

  • Redesigned Audi’s sales team intranet, overseeing client relationships and managing design resources.

  • Directed CoyoteLogistics.com redesign, synthesizing requirements from creative and marketing teams.

  • Integrated Ceilings Plus into USG.com’s site design, ensuring brand alignment.

 
 

Visual Design Lead

Fjord / Accenture Interactive

Dec, 2013 – Jun, 2018

Led UX, UI, and visual design initiatives for diverse clients.

  • Redesigned the UX/UI of Accenture’s Code of Business Ethics platform, increasing daily site visits by 20x.

  • Redesigned ConsumersEnergy.com. Redesign repositioned CE’s JD Powers customer satisfaction index from 37th to 12th out of 59 utility companies, raising them from 3rd to 1st.

  • Defined Best Buy’s “My Best Buy” customer account UX. Designed a dashboard displaying personalized content and calls to action based on purchase behavior.

 
 

Sr. Art Director

Acquity Group

Apr, 2008 – Dec, 2013 | Full time

Led design efforts for a wide range of B2B and B2C e-commerce projects. Contributed to the expansion of AG’s creative team by defining processes and standards and managing the design of major accounts instrumental in Accenture's acquisition.

  • Redesigned Grainger.com, driving revenue and customer satisfaction.

  • Redesigned Penske’s truck rental web app, winning a Mobile Web Award.

  • Developed naming process guidelines for new Penske digital products and services.

  • Created an online cooking school application for Condé Nast, involving research, UX, and UI design.

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Skills

UX Design

UI Design

Product Design

AI Prompting

Design Systems

Data Viz

Prototyping

Collaboration

Accessibility

Tools

Figma

Sketch

Stark

Invision

Adobe CS

WCAG

Miro

Generative AI